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Has your brokerage contract expired? Why hasn’t your property sold?

Here are some important points that will help you sell your property.

Has your property just been taken off the market and not sold? Keep hope! It is possible that your property or the current market conditions have nothing to do with it. Your property is possibly one of the most desired and sought after for sale in your area.

First stage: Make a commitment to do whatever it takes to maximize the sales opportunities for your property. With the right approach and the right partner, selling your property could be faster than you think.

Why hasn’t your property sold?

When analyzing your past sales plan, it is common for an expired listing to reflect deficiencies in one or more of the following five aspects:

The teamwork

Your property is an important financial investment, and your relationship with your real estate broker must be a true partnership, where your needs and wishes are heard, and where you must receive detailed and reliable information on the progress of your sales process. Your real estate broker is responsible for providing you with all comments following the visits of all buyers on your property. It is with the help of this information that you and your broker can make the right decisions to maximize your sales success. Did you have this team spirit the last time your property was put on the market?

Set the asking price

Did the price asked during your previous sale help you or
on the contrary has it harmed you?

The “right” price depends on market conditions, the competition and the condition of your property. Pricing too high is as dangerous as pricing too low. If your property cannot compare favorably to others in the price range you have set, you will not be taken seriously by buyers as well as real estate brokers. You will get the facts by seeing the statistics. To help you establish a realistic selling price for your property, ask your broker to provide you with a market analysis that includes:

  • The comparables in force as well as those that have sold in your sector
  • An overview of the number of times in the comparables market in order to calculate an average time to sell in the current market
  • An overview of properties whose contract has expired to see what may have been at fault

Note: It does not matter how much you paid for your property or its improvements. Like any other investment the market value is determined by what a buyer is willing to pay and a seller is willing to accept.

The condition of your property

Is your property the idea of a dream home for a potential buyer? When visitors enter your property, will they be inspired? They think: I love this house! Remember, the decision to buy a property is based on emotion, not reason. A turnkey property is conducive to a sale.

We must therefore consider:

  • Repairing all small imperfections
  • Keep the property é t é impeccable lor s visits
  • Clean up the space
  • Brighten up the property
  • Pay attention to the exterior appearance of the property

PLUS: Consider taking care of major aspects such as painting the property; offering an amount to buyers to do the work does not have the same impact as doing it for them. When buyers try to imagine the magnitude of the work they have to do, they might ask you for a larger amount due to other imperfections noticed when evaluating the work to be done. A property that looks great will sell for a better price because it overshadows the competition in the market.

Ask your broker if it is possible to perform a no-obligation inspection of your property to help you assess the above.

Market in a way that sells your property.

Here are the questions you need to ask yourself. One of the first steps in your marketing plan is to find the real estate broker who will represent you the best.

When you meet real estate brokers, assess their knowledge and do not hesitate to ask them to demonstrate to you how they will market your property. Compare what everyone is allocating as a budget for advertising and in what medium you will be displayed. Ask them the efficiency rate of each of the media. Remember it’s not just how much you spend that matters, but how. Say goodbye to all the brokers who use the oldest and traditional methods of marketing because they don’t work in today’s market. To be competitive in today’s market, real estate brokers who use new and innovative marketing methods are the ones who get the most deals, at the best price and in a short period of time.

Choose a professional sales and customer service broker

I have been a real estate broker in the greater Montreal area for over 10 years, with 30 years of experience with the public and in sales, a great passion for real estate and a sincere interest in my clients. My main objectives are to respond to you adequately and quickly, to work with and for you, in order to allow you to obtain the maximum benefits from your transaction. Having a pro-client approach, it is very important for me that you have all the help and availability that you deserve in my eyes, in order to live a pleasant experience, in all confidence and peace of mind.

Buyers are in the market … and they will come!

Before putting your property back on the market, here are some practical tips to remember in order to increase your property’s visibility level.


Make your property easy to access for visits:

– Consider installing a key box
– Allocate visiting hours that are convenient for buyers


Use our signs as a tool

– Your neighbors are great ambassadors for your neighborhood

– Benefit from repeated visibility in the eyes of already half-conquered buyers


Create a good first impression:

– By depersonalizing the decor so that buyers can see themselves in your space
– Emphasize the most beautiful attractions of your property
– Keep pets away during visits